Dental Practice Marketing
Most new dental patients start with a search: “dentist near me”, “emergency dentist”, “dental implants” plus a town. We help US dental practices show up for those searches, turn them into booked appointments, and keep every ad, review and web page within state dental board, FTC and HIPAA rules.
Dental Marketing Has Its Own Rules
Dental advertising is regulated state by state, and the details vary. Many state dental boards restrict who can call themselves a “specialist”: in Oregon, for example, a general dentist advertising specialty services must clearly say they are a general dentist (OAR 818-015-0007), and New Jersey sets disclosure rules for specialty claims and advertised discounts. On top of that, the FTC’s 2024 rule on reviews applies to every practice, and HIPAA governs how you use patient photos and reply to reviews. We check every ad and page against the rules for your state before it goes live.
What We Set Up and Run
Six parts, run together and reviewed every month.
- A Google Business Profile for each location, with the right categories, services, hours and real photos
- Procedure pages for the treatments you want more of, such as implants, clear aligners, emergency and cosmetic dentistry
- Dental SEO: local pages, technical fixes and structured data so Google understands what you treat and where
- Google Ads on high-intent searches like emergency dentist and implants, with call and form tracking
- A review routine that asks every patient, within the FTC rule and Google’s policies
- A fast, mobile-first website with online booking or a link to the scheduling system you use
How the First 90 Days Run
- Days 1–30: audit and fix the basics. Google profiles, website speed and booking path, tracking, and a check of your current ads and pages against your state’s rules.
- Days 31–60: procedure pages and ads. Pages for your priority treatments, then focused Google Ads campaigns pointing to them.
- Days 61–90: grow what works. Shift budget and effort toward the treatments and locations that bring booked appointments, and review the plan with you.
What Your Monthly Report Shows
| In the report | Why it matters |
|---|---|
| New patient calls and booking requests by source | What actually fills the chair |
| Google Maps and search visibility by location | Where patients find you |
| Ad spend and cost per booking request, by treatment | Where the budget works |
| New reviews and average rating by location | What patients see first |
| Changes made and next month’s plan | No surprises |
Patient Photos, Testimonials and Reviews
Smile photos and patient stories can be powerful, but they’re protected health information. We only use them with a written HIPAA authorization from the patient, and we check your state board’s rules on testimonials and before-and-after images first. Review requests go to every patient, never just the happy ones, and replies never confirm someone is a patient or mention their care. Our reviews and reputation service covers this in detail.
What We Won’t Do
We won’t call a general dentist a “specialist” where your state doesn’t allow it, advertise discounts without the disclosures your state requires, buy or filter reviews, or promise a number of new patients. Your Google profile, ad account, website and domain stay in your name.
Our team works from Kolkata, India. Day-to-day communication is by email, and calls are booked at a time that suits you. More about how we work with US practices.
Dental Marketing Questions
Usually yes, but many states restrict the word “specialist” and some require a clear disclosure that you are a general dentist. We check your state board’s rules before writing any ad or page.
It can be, for high-value and urgent treatments such as implants and emergency visits, when campaigns are tightly focused and tracked to booked appointments rather than clicks.
Only with a written HIPAA authorization from the patient, and only where your state board’s rules allow. We handle the authorization process and keep records.
Ask every patient, soon after their visit, with a direct link and no incentive. Offering rewards or asking only happy patients breaks Google’s policies and can fall foul of the FTC rule.
Each location gets its own Google Business Profile and location page, and reporting is split by location so you can see where patients come from.
See Where Your Practice Stands
Book a 45-minute Discovery Session on Google Meet. We'll look at your Google profile, website and ads, and tell you what we'd fix first.