Medical Website Design for Practices
Most patients see your website on a phone, after they've already found you on Google. In a few seconds they decide whether you do the procedure they need, whether they trust you, and how to book. We design websites for surgical and specialist practices that answer those questions fast, work for every patient including those using assistive technology, and keep patient information where it belongs.
A Practice Website Has One Job
A practice website isn’t a brochure. Its job is to turn a patient who found you into a patient who calls, messages or books. That means a clear page for each procedure you want more of, provider profiles that show who will treat them, and a booking path that works on a small screen with one thumb. Everything else, including the design itself, should serve that.
What We Build
Six parts of every practice website we build.
- Procedure pages written for patients: who it’s for, what the consultation involves, recovery and risks in general terms, reviewed by your provider
- Provider profiles with credentials, training and areas of focus, set out factually
- Mobile-first design that loads fast and is easy to use with one hand
- Accessible design to WCAG 2.1 AA: readable contrast, keyboard navigation, alt text, captions and forms that work with screen readers
- Booking that works: click-to-call, a short enquiry form, or a link to the scheduling system you already use
- SEO foundations: clean structure, fast pages, and structured data that tells Google who your providers are and what you treat
How a Build Runs
- Discovery and audit. We review your current site, Google Business Profile and enquiry data, and agree the procedures and pages that matter.
- Structure and content. We plan the pages and write the copy; your provider reviews anything clinical.
- Design and build. You see the design before it’s built, then a working version before launch.
- Accessibility and speed checks. We test against WCAG 2.1 AA and fix what we find before launch.
- Launch and handover. Redirects from old pages, Search Console set-up, and a walkthrough so your team can make small edits.
What You Get at Launch
| At launch | Why it matters |
|---|---|
| A page for each priority procedure | The page patients land on from Google and ads |
| Accessibility test results against WCAG 2.1 AA | Shows where the site stands, and what was fixed |
| Redirects from your old URLs | Keeps the search visibility you already have |
| Search Console and enquiry tracking set up | So you can see what the new site brings in |
| Ownership of the site and domain in your name | Your site stays yours |
Accessibility and Privacy, Built In
If your practice receives federal financial assistance from HHS, for example through Medicaid, the HHS Section 504 rule requires your website to meet WCAG 2.1 AA. After an extension in May 2026, the compliance dates are May 11, 2027 for organizations with 15 or more employees and May 10, 2028 for smaller ones (Reed Smith). Separately, the ADA covers the offices of healthcare providers, and courts commonly use WCAG 2.1 AA as the benchmark in website accessibility cases. We build to that standard from the start.
On privacy, our standard forms ask only for a name, contact details and a preferred time, never symptoms or medical history. If you need patient intake online, we connect a HIPAA-compliant form or portal provider you have a business associate agreement with. We don’t place advertising pixels on pages where patients enter health information.
What We Won’t Do
We won’t promise that a site makes you immune from accessibility claims, because no one can. We won’t use stock photos posing as your team, or publish patient photos, stories or results without written HIPAA authorization. And we won’t lock you in: the site, domain and content stay in your name.
Our team works from Kolkata, India. Day-to-day communication is by email, and calls are booked at a time that suits you. More about how we work with US practices.
Website Design Questions
It depends on the number of procedure pages and how much content already exists. We agree the scope and timeline in a written proposal after the Discovery Session.
We build and test to WCAG 2.1 AA, the standard used by the HHS Section 504 rule and commonly applied in ADA cases. Keeping it accessible also depends on how content is added later, so we show your team how.
Yes. We link or embed the scheduling and portal systems you already use. We don’t store patient health information on the marketing website.
You do. Everything is set up in your name, with us as a user you can remove at any time.
Yes. We research and write each page, and your provider reviews anything clinical before launch. See our healthcare SEO service.
See What Your Website Is Missing
Book a 45-minute Discovery Session on Google Meet. We'll look at your current site on a phone, the way your patients do, and tell you what we'd fix first.