Med Spa Marketing
People choosing a med spa compare providers, prices, photos and reviews, often on their phone and often late at night. We help US med spas show up for the treatments they want more of, turn interest into booked consultations, and keep ads, photos and reviews within FTC, HIPAA, Google and state rules.
The Rules Med Spas Need to Know
Med spas sit between medicine and beauty, and the rules follow. Many treatments, such as injectables and some laser procedures, are medical procedures under state law, with rules on medical direction, who can perform them and how they can be advertised. Google restricts prescription-drug terms in ads, which affects how injectable treatments can be promoted. Client photos are protected health information when a medical provider takes them, so they need written authorization. And the FTC’s 2024 rule on reviews applies to every promotion and review request. We check your ads and pages against these before anything goes live.
What We Set Up and Run
Six parts, run together and reviewed every month.
- Treatment pages for the services you want to grow, with honest descriptions of what to expect
- A before-and-after gallery process with written client authorization and consistent photography
- Local SEO and a complete Google Business Profile for each location
- Google and Meta ads written to fit platform rules on prescription and cosmetic treatments
- A review routine that asks every client, within the FTC rule and Google’s policies
- Booking and follow-up that converts enquiries into consultations and repeat visits
How the First 90 Days Run
- Days 1–30: audit and fix the basics. Google profile, booking path, tracking, and a check of your ads, photos and reviews against FTC, Google and state rules.
- Days 31–60: treatment pages and ads. Pages for priority treatments, an authorized gallery, then focused campaigns pointing to them.
- Days 61–90: grow what works. Shift budget toward the treatments and channels that bring booked consultations, and review the plan with you.
What Your Monthly Report Shows
| In the report | Why it matters |
|---|---|
| Consultations and bookings by treatment and source | What brings paying clients |
| Search and Maps visibility by location | Where clients find you |
| Ad spend and cost per booking | Where the budget works |
| New reviews and average rating | What clients see first |
| Changes made and next month’s plan | No surprises |
Photos, Offers and Reviews, Done Properly
Client photos only go up with written authorization covering how they’ll be used, taken under consistent conditions and never edited to change results. Promotions and memberships need clear terms, and reviews are requested from every client without incentives tied to a positive rating. See our reviews and reputation service.
What We Won’t Do
We won’t publish client photos without authorization, edit results, promote prescription treatments in ways platforms don’t allow, buy or filter reviews, or promise a number of bookings. Your Google profile, ad accounts, website and domain stay in your name.
Our team works from Kolkata, India. Day-to-day communication is by email, and calls are booked at a time that suits you. More about how we work with US practices.
Med Spa Marketing Questions
With care. Google restricts prescription-drug terms in ads, so ads usually focus on the consultation, the provider and the outcome a client is looking for in general terms. We write campaigns to fit those rules.
Yes, with written client authorization and honest, consistent photography, and in line with your state’s rules. We manage the authorization records with you.
No. Incentives tied to reviews break Google’s policies, and incentives conditioned on positive reviews are banned by the FTC rule. Ask every client, with no reward attached.
Yes, alongside Google. Meta has its own rules for health and cosmetic ads, and we work within them.
Each location gets its own Google Business Profile and location page, and reporting is split by location.
See Where Your Practice Stands
Book a 45-minute Discovery Session on Google Meet. We'll look at your website, photos, reviews and ads, and tell you what we'd fix first.