Dental Website Design
A new patient usually decides on a dental practice in a few minutes on a phone: can you treat my problem, do you take my insurance, and can I book now? We design dental websites that answer those questions fast, make booking easy, work for every patient including those using assistive technology, and keep patient information safe.
A Dental Website Has One Job
Your website’s job is to turn a search into a booked appointment. That means a clear page for each treatment you want more of, an honest insurance and payment page, an obvious path for emergencies, and online booking that works on a phone with one thumb. Design matters, but only in service of that.
What We Build
Six parts of every dental website we build.
- Treatment pages for implants, clear aligners, crowns, emergency and cosmetic dentistry, each written for patients
- An insurance and payment page that lists the plans you accept and how payment works
- Online booking, or a link to the scheduling system you already use, plus click-to-call
- Dentist and team profiles with credentials, set out factually and within your state board’s rules
- Accessible design to WCAG 2.1 AA: readable contrast, keyboard navigation, alt text and accessible forms
- Dental SEO foundations: location pages, fast pages and structured data for each location and dentist
How a Build Runs
- Discovery and audit. We review your current site, Google profiles, booking flow and enquiry data, and agree the treatments and pages that matter.
- Structure and content. We plan the pages and write the copy; your dentist reviews anything clinical.
- Design and build. You see the design first, then a working version on your own phone before launch.
- Accessibility and speed checks. We test against WCAG 2.1 AA and fix what we find before launch.
- Launch and handover. Redirects from old pages, Search Console set-up, and a walkthrough so your team can make small edits.
What You Get at Launch
| At launch | Why it matters |
|---|---|
| A page for each priority treatment | The page patients land on from Google and ads |
| Insurance and payment information | The question most new patients ask first |
| Working online booking and click-to-call | Fewer patients drop off before they book |
| Accessibility test results against WCAG 2.1 AA | Shows where the site stands, and what was fixed |
| Redirects, Search Console and enquiry tracking | Keeps your visibility and shows what the new site brings in |
Accessibility, Privacy and Patient Photos
If your practice treats Medicaid patients, the HHS Section 504 rule requires your website to meet WCAG 2.1 AA, with compliance dates of May 11, 2027 for organizations with 15 or more employees and May 10, 2028 for smaller ones (Reed Smith). Courts also commonly use WCAG 2.1 AA as the benchmark in ADA website cases. We build to that standard from the start.
Our standard forms ask only for contact details and a preferred time. If you need online patient intake, we connect a HIPAA-compliant form or portal provider you have a business associate agreement with. Smile galleries and patient stories need a written HIPAA authorization from each patient, and we check your state dental board’s rules before they go on the site.
What We Won’t Do
We won’t use stock photos posing as your team, publish patient photos without written authorization, call a general dentist a “specialist” where your state doesn’t allow it, or promise that a site makes you immune from accessibility claims. The site, domain and content stay in your name.
Our team works from Kolkata, India. Day-to-day communication is by email, and calls are booked at a time that suits you. See also our dental practice marketing service.
Dental Website Questions
It depends on the number of treatment pages and locations, and how much content already exists. We agree the scope and timeline in a written proposal after the Discovery Session.
Yes. We embed or link the scheduling system you already use, so patients can book from any page.
Yes. It’s one of the first things new patients look for. A clear, current insurance and payment page reduces calls and drop-offs.
Only with a written HIPAA authorization from each patient, and only where your state board’s rules allow. We manage the authorization records with you.
You do. Everything is set up in your name, with us as a user you can remove at any time.
See What Your Website Is Missing
Book a 45-minute Discovery Session on Google Meet. We'll look at your current site on a phone, the way your patients do, and tell you what we'd fix first.